. four years ago there were 15 states that barack obama and john mccain were advertising in. now it's down to nine. you know, so you're getting same amount of advertising dollars squeezed into nine states. almost overearn gaugement with with the battleground states. >> the battleground map has dramatically decreased. we're in fewer states. you're not seeing, for example, the obama campaign talked about maybe we'll go into arizona or texas and georgia. they didn't. the obama campaign had long been looking at pennsylvania and michigan. they didn't. remember, in florida eight years ago we were talking about democrats playing missouri and even west virginia at one point or throwing money down to get the other side to spend money or compete and while republicans were looking at places like washington too. where's new mexico? >> robert, one of the things john cohen head of the polling team said it is fascinating the split between the engagement of young voters in swing states and voters in non-swing states. that's where this is being waged. that's where we need to check with enthusiasm.